In 1984 “Dr. Egon Spengler” from the Ghostbusers may have been the first intellectual mind (despite being fictional) to declare, “Print is dead“. Now 25 years later, we are seeing the once far-fetched statement come to fruition. This week Time, Inc. announced they would be moving into the digital publication space with the “Manhattan Project”. A focused effort on digitizing its publications into interactive and media-rich portals tailored to tablet/touch PC’s. The design of the project has been lead by David Link at the Wonderfactory and has been executed in Adobe Air. I don’t think this is “it” or even close. But it is another step in the right direction. It will be VERY interesting to see the implications of this move on Time, Inc.’s business.

Read more about the “Manhattan Project” on TechCrunch »

A New Look for "Aol."

“Aol.” has contracted brand/logo wizard Wolf Olins to create a new brand and identity for the fading online behemoth. In Aol’s press release the change is described as follows:

Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade,”

- Tim Armstrong, Chairman and Chief Executive Officer of AOL.

Great skit from the Emmy’s pointing out the short-comings of web video and why it’s not quite ready to replace television (for some people).