I have seen this technology floating around for misc. web applications and it looks like someone has finally figured out a good format for the technology. With a relatively short engagement, retail looks like the perfect application of this augmented reality web cam + 3d technology.

Volkswagen’s new campaign “The Fun Theory” is out to show that a little fun can change behavior for the better. According to Volkswagen’s before and afer audit 66% more people used the stairs after they received their piano makeover. The best part, fun was had by all. Tom would be proud.