Volkswagen’s new campaign “The Fun Theory” is out to show that a little fun can change behavior for the better. According to Volkswagen’s before and afer audit 66% more people used the stairs after they received their piano makeover. The best part, fun was had by all. Tom would be proud.
Chevy Volt - from AutoBlogGreen.com
GM finally made its big “What is 230?” announcement today and “SURPRISE” (not really), 230 is the claimed MPG number for the 2011 Chevrolet Volt. The skeptics are already frothing at the bit to prove the grandiose claim wrong but the EPA will most likely be the first to do so. If the official numbers do disappoint, this exercise in viral marketing could end poorly for the struggling brand.
Despite the questionable nature of the “What is 230?” campaign, this car is clearly a game changer in moving personal transportation towards the right direction.
2010 Jaguar XJ
Jaguar announced the production version of its flagship sedan today. The new XJ now takes on the euro-design treatment of its siblings, the XK and XF. With this latest and last revision to the Jaguar fleet, the automaker continues its efforts to reclaim a position within the luxury market.
The XJ appears to be reasonably “good looking” on the outside, although the rear seems unfinished and overly reminiscent of the Bently Coupe and it doesn’t seem to fit the aesthetic of the car. It’s in the interior and performance categories that the XJ will most likely make its strongest bid in the competitive affluent car-buyer market.
Check out the full set of images on Autoblog,com
Porsche Panamera (photo via autoblog.com)
When a company as design-centered as Porsche announces they are going to do something crazy like make a sedan, people pay attention. After a year or so of only glamour shots, real images are starting to hit the web.
It appears that the 2010 Panamera is only mildly attractive when looking at the car from a three-quarter front angle at about 10 inches off the ground. Otherwise, it’s just plain ugly. Making it the Pontiac Aztec of sports cars.
link: Porsche Panamera on porsche.com
photos: Autoblog’s Porsch Panamera gallery